22nd March 2021
As a business we are always looking ahead and believe that it is important to adapt and evolve with the changing times. It is this approach that has allowed us to meet the needs of the trades over the last 50 years.
Our identity, which had become so familiar to our customers, had remained largely unchanged for a number of years. However, we felt strongly that we needed to better express what we stand for today, as well as evolving a modern new look to roll out across the many communication channels and touchpoints we now have with our customers. Most importantly, we wanted to reflect our commitment to you, our customer, being at the very heart of what we do. After many months of work behind the scenes, we are pleased to share the results with you.
We have also taken this opportunity to refresh and redesign the website. Our focus has always been to make finding what you need, and getting it delivered exactly when it is needed as easy as possible. With that in mind, we've enhanced our website so you have all the information you could want right at your fingertips. We have also made improvements to ensure it is just as easy to use on site from a mobile device, as it is from a computer in the office or at home.
You will also notice we have added a new strapline to our logo - 'Trusted to deliver'. This both reflects the decades of experience we have supplying to the trades and underpins our ongoing commitment to always delivering the best customer experience. This is supported by five key concepts that form our promise to customers:
Trusted to deliver what you need, when you need it
We have over 18,000 products in stock, all with flexible delivery options that work around your schedules.
Trusted to deliver quality service.
Our award-winning call centre and customer service agents regularly undertake training, including with the GAI (Guild of Architectural Ironmongers).
Trusted to deliver quality products
We have a rigorous review and quality control process, and monitor trade prices so you always get the best deal. Our entire ironmongery range has a minimum 5-year guarantee for complete peace of mind.
Trusted to deliver stress-free shopping
You can shop on our website whenever you want but if you can’t find what you're looking for our team are on hand to help you. Our easy and free returns guarantee means you can receive a replacement or full refund if you change your mind.
Don't just take our word for it, we're rated "excellent" based on over 58,000 Trustpilot reviews. Read what our customers have to say about us!
Find out more about our customer promise.
Finally, although we have a bold new look, you can be assured that nothing else has changed. We are the same company you trust and the same people delivering the level of service you have come to expect from IronmongeryDirect.
Want to learn more about us? Check out our new short video to discover some of our history and the journey we've travelled to reach where are today.